Here are some examples of default campaigns you could run:
- Offer a $25 reward for a new customer to open a new account with you
- Offer 10% off a new customer's first purchase with you
Here are some examples of promotional or non-default campaigns you could run:
- Limited time promotions (e.g. everyone gets a $50 reward vs the standard $25 reward for the next 30 days)
- Re-targeting promotion (e.g. referrers get a re-marketing email to send another referral with a slightly different offer to encourage more referrals)
- Target a geographic regions (e.g. a specific campaign link sent to only customers in Phoenix, AZ)
- Target a segment of customers (e.g. a specific campaign link only sent to customers longer than 2 years or to customers who pay more than $60 per month or to customers who have made a purchase over $200 in the past)
- Test different messaging / content (e.g. replicate the same campaign rewards and rules but test different messaging on landing pages and emails to see which campaign converts better)